2022年党代会:我们拿走了什么

贴在 2022年10月27日星期四 | IAB英国

Following the Conservative and Labour Party 会议s last month, here is a summary of the key themes from each that are relevant to the digital ad industry 


保守党会议 

This was held in Birmingham between 2-5 October, while Liz Truss was still Prime Minister. 现在由Rishi Sunak领导这个国家, 以下优先级可能会有一些变化, but it seems likely that we’ll see a continuation in focus on areas identified under the new Government. 

Here is a round-up of the key developments and themes from the Party 会议 relating to digital advertising: 

  • GDPR: 的 Government announced a commitment to introduce a ‘British data regulation system’.  这被包括在 米歇尔·多尼兰的演讲, 现任文化部长, with her saying: “I am announcing that we will be replacing GDPR with our own business and consumer-friendly, 英国资料保护制度. Our plan will protect consumer privacy and keep their data safe, whilst retaining our data adequacy so businesses can trade freely. 我今天可以向你们保证, 会议, that it will be simpler and clearer for businesses to navigate.” 的re are currently no details confirmed as to what these changes will look like. 的 《保障资料及数码资讯条例草案 was introduced to Parliament in July and is currently on pause, for review by new Ministers. It’s therefore likely that this will change, but we don’t expect a wholesale rewrite of the UK GDPR.
  • 协作: Many fringe events highlighted the need for the Government to work with the digital sector to ensure that regulation is fit for purpose and agile enough to allow for technological developments. 人们明显希望为创新创造空间, and a recognition of the fact that clumsy regulation has the potential to stifle the market. 
  • 网上安全条例草案OSB仍然是争论的焦点, with several panels arguing that it constitutes major Government overreach and a threat to freedom of speech and online expression. 的re was a general consensus that leading tech platforms must do more to protect users (and particularly children), but a lack of consensus on whether the OSB is the right vehicle to achieve the goal of a safer, 更透明的在线体验.
  • 竞争: 的re was a general consensus that competition legislation (committed to in the Queen’s Speech in May), is needed to level the playing field in the digital space and to help guard against monopolies that have the potential to reduce the ability of smaller players to access markets. 
  • 数字的技能: 的re was a real focus on the need to look again at access to education to ensure that companies are able to build the digitally-skilled workforces that are needed for businesses to thrive.  

工党会议

会议于9月25日至28日在利物浦举行. Here are the key themes we took away, related to digital advertising. 

  • 网上安全条例草案: 的 issue of children’s safety online dominated many of the conversations related to digital. OSB得到了广泛的支持, but a sense that Government should be taking additional action to: regulate emerging technologies to reduce potential harms; do more to safeguard users, particularly those in their early teens; and educate young people and parents about online safety.
  • 数字的技能: 的re was recognition of the need for life-long education opportunities that go beyond university degrees to help the workforce build and develop digital skills. 的re was also concern expressed about pervasive inequalities in access to digital devices and services, with a commitment to do more (at a local and national level) to support older and vulnerable people to enable them to access and understand the benefits of the internet.  
  • Data: 的re was a strong commitment to maintaining data adequacy and recognition of the need to work closely with the EU on developments in the digital space.  

Since the Party 会议s, Rishi Sunak has replaced Liz Truss as Prime Minister. Both the 网上安全条例草案 and 《保障资料及数码资讯条例草案 were paused under Truss’s Government and remain so at the time of writing. We will continue to keep members updated on news relating to these areas, 以及其他相关政策的发展. 

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